Starting Y
Starting Y

Episode · 1 year ago

Starting Y: Why was Started


In this Starting Y episode, Jörn shared why he started his podcast Startup 

Michelle, a radio, and podcast host based in Silicon Valley. She is a lawyer by training and has been working in and with many startups, especially fintech and blockchain. Currently she is working for several non-profit organizations and startups. Michelle is the host of the Stanford Radio Show “Laptop Radio (Wednesdays 2-4 PM)”, which is also available as a podcast ( You can learn more about Michelle here:

Jörn is a podcaster, startup scout and entrepreneur, who is based in Frankfurt, Germany. He has a background of more than 12 years of management consulting, with a focus on financial services and capital markets, mainly in Europe. He hosts an English startup podcast, covering the German startup scene ( You can learn more about Jörn “Joe” here: Here is his “Cook Instagram Account”

“We can help the world by using technology” Michelle Tsing, Co-Host Starting Y

Hello, this is Michelle and John. We are starting why, and in today's episode we want to talk about why John's to started his start out radio podcasts, and I am really excited that I had the opportunity to grilled him. Okay, let's see how you doing here, guys. Let's get started. So, John, why do you start start out radio? Well, in the beginning I was asked by friend who is an IT freelancer. He's coding back and and he knew another guy who was looking for Co hosts for podcasts and I told him, yeah, let's do it for one or two episodes. And that was back in summer two thousand and twelve, and ever since I did at least one podcast episode a month. Until two thousand and sixteen. Was Co hosting this German podcast and started start a break that out in two thousand and fourteen and ever focused more and more on start operator and two thousand and eighteen I did a complete restart. It was just only me and Christian as my cohost, who lives in New York. Big High five to him, and the Pedro, who's working a little bit in background as the Community of manager. So but basically I was doing a hundred percent of the interviews and Christian joined me always for the start of news and Pedro always made sure I had enough supply of interv guess what is your mental state light when you started a podcast? One? Why is it related to start up? To as a human around that time? How are you feeling? Why is it related to startups? I do believe I always had a tendency to be an entrepreneur. There's a story of my mom, as she likes to...

...tell, one of those four years old and selling a scrobberries from our garden to people on the street passing by. So let's call it. It was part of my DNA. And what was my state? I was pretty excited and happy and went to take on an additional duty kind of to take me out that. This time I was only doing capital mark and I want to have something to do a little bit more interactive, like talking to people, getting to know more people and stuff like that, outside of the normal frame of work, and I believe that start radio is really successful. So let's talk about your stats. Well, well, what do you want to know? So basically, at first, like many, like early, not early early, but early podcasters, I was hosting everything on my website and then, I do believe, two thousand and seventeen on Christmas and two thousand and eighteen on Christmas, my website completely broke down. So, starting two thousand and nineteen, I was going to an external hosting service. I do believe most of the services have not been available to Germans at this time, so I was going for German hosting service. And since I've been growing on an any basis like a Keger of like a thousand five hundred percent in terms of downlock requests by my subscribers, by the bots of the usual streaming services like spotify. These are a few from Europe, a few from Asia, plus also Amazon Music Podcast, where was one of the early podcast being on board. I do believe most of my podcasts have been already available at day one, a week one. Awesome. What are some of the characters? Exram, believe that allow you to be successful not only starting the radio but also bring it for so that it becomes one of the top tech podcasts in the... That is a good question. Basically, I was trying to make it interesting and noteworthy, not read worthy but listen worthy, if that's actually a thing for people working in this area, so they could learn about entrepreneurs, investors, people in the startup scene in Germany that would not be available in any other way in English, though they don't have to speak German to get access, to get an insight into the German startup seem plus, I try to make it good, my normal level of humor. You already know that, and I also try to stay very positive, and I also trying to kind of explain Germany to the ward. For example, usual term that people are pretty confused by is between the years. That is the time Germans referred to between Christmas, Christmass is celebrated in Germany on the twenty fourth of December and New Year's Eve. And basically the story goes back to the piece of Vestphalia has sixteen forty eight. After thirty years of war at Germany basically split between a Dow belief, two hundred and three hundred different areas ruled by kings, Queens, counts, parents, dukes, archdukes, whatever, and basically the agreement at this time was the religion of your ruler is the religion of the people. But the religion also went hand in hand with the calendar, and some of them had three hundred sixty days, somehow had three hundred sixty four days, some had three hundred sixty five day. That means between Christmas and New Year all the calendars change and you always had a new year afterwards. Awesome. I love your possibility and your humor. I think it's kind of funny. I last a lot on my shown and people think that I'm not serious sometimes that I'm talking about crypto assets or a crypto currency and...

...blockchain and law like privacy and governance and the help. Those are so serious and I think sometimes when you laugh it just basically balance out the topics, because I think starting things depending on your beliefs could be hard and it's kind of funny that you lighten them up, which is really cool, because a lot of entrepreneurs are really, really serious, usually an entreprenounced life. It's you get for day and when they is a Kay, and basically what I want to do it is people get to my interview. They have to feel good in order to open up, to tell a lot more about themselves, not to close down, and also it helps them to let the mood for the rest of the work. They HMM, yeah, but I think balancing the seriousness of start up and starting something with humor. I think that's awesome, because you can't take life a little bit too seriously. It's kind of cool of that those are some of the characteristics that help you become successful. What is your vision like? What is your purpose and intention to start the start up radio podcast? I know that you spoke a little about your story, but what is the purpose of that for the world, not just from your perspective of meeting and talking to people, or has it just become that way where people go to start up radio and they learn about different stories, they learn about different entrepreneurs ship and that basically provide inspiration for people? What has your purpose because come I can say yes, all of it. Basically, it's always good to have people that actually at there's a linked everywhere I post my podcast. There's link down in the show notes with a feedback form on Google forms and people can actually win out to me and I'm reading all of them. They don't even have to tell me their name, the email address or something, and I'm always looking at it and it's always something that makes me smile because the people are so upbeat there in a humorous state of...

...mind. For example, I once had a female business angel in an interview and and one of the ladies was commenting she's just one step away from conquering the world. That's the usual stuff I get and that's why I like it. Also, we are working on turning start rate too, into franchising system. So basically there could be different selebrate that always in different countries. We already started the process of registering the print mark in the European Union, which may take like up to two years. Awesome. After that we can basically roll out the franchising system. Awesome. That's really cool, because I think if you want to start something from scratch, there's always that fair because you don't know how to find funding, who would support you. So it's kind of good to actually hear stories from entrepreneurs and makers and creators who have done it before, so that it gives you some courage and inspiration. And the funny thing is I've heard the saying that behind every overnight success their ten years of work and it's hard work behind it, and I believe that's true. So of course you can be an overnight success, but you have to work for it. It just doesn't come hit you, you're successful for the rest of your life. Doesn't happen. Let's talk about how easy a heart is to start a podcast. I can tell you that with lots at radio, just getting people to speak in person without expectation that there will be a podcast was a lot easier. However, every time I interview someone they always expect the recording of their interview and I literally didn't pose everything until a last year in a podcast, even though I've done so many episodes. And editing the video is a lot of time as well. So how much time do you put in start up radio? That depends. It depends on the interview how...

...long it is, because the longer they interview, the more interesting it is. But if the recording goes like longer than thirty thirty five minutes, I'm really considering split it up into more than one episode. It depends if it's in a person interview. In The Times before corona was actually doing like with k cameras, I was doing really good video interviews with levelier microphones. You can Pinto your or your color and stuff like that. But that, of course takes a lot of work because you have to set everything up on tripods, you have the light, you have to sound and stuff like that. And it depends on how much I need to edit, because for some people you just talk to them, they talk to you, you talk to them, they talk to you. I'll switch back and forth and that's it. And and just need to put something at the beginning and at the end. And for some people you have technical difficulties. Munich, the city set of Munich, which is normally high tech city, but they still have copper cable in their streets and so the Internet speat fluctuates widely and so that's always a bad day. And then you have interruption and people on the other side are freezing up and stuff like that. So then you have to edit a lot. Yeah, a remote interview, I would say somewhere around five hours. Yeah, I have to do some preparations, I have to do the actual recording and then I have to do the editing and then I have to do the promotion, which is also, of course, a lot of work. Usually estimate that when I have the recording, it takes me four times longer to actually have the interview published and out in the marketing and adverts that I'm also having on youtube on Google and stuff like that before I'm completely done with it. Plus, you have to see, I'm not only doing a youtube channel, I also do the audio track of the video interview. I do as an audio podcast, but I don't edit it again the audio podcast.

Plus, I'm also uploading all the stuff on Shimada Yad, the the mainland Chinese podcasting platform. Yeah, I realized the time that you spent, because most people think that you could chat with someone and it just kind of goes up and it doesn't take a lot of effort. You know what it's to be. Don't get me wrong, you can totally do that, but nobody will listen. Yeah, it's different. It is. Plus, you have to see, I don't have like a marketing budgets and hundreds or even thousands of years a month. So basically I have to get the attention of people in another way and I decide to basically play twenty four seven the social media accounts like, especially twitter, but also like Linkedin, facebook and a little bit of Instagram, and basically what I tried to share there are start up news on the German speaking startup scene, always in English. Seven, and people are actually getting more and more to follow my podcast, my audience. I started with the Syrun. Now now I'm somewhere about four now of thousand followers. Yeah, and then John also is reactive on Linkedin as well with set up related news. I've noticed, even though I never gone to Linkedin, but I'm starting to remember now because I don't love people, I just have been traveling so much. Can you imagine me going to Linkedin when I'M IN THE MIDDLE OF AIRPORT? I was literally doing a lot of bad traveling. So when I go to Germany and we got to Mota and then we'll go to London, then we go to Canada, once you do by and then I want to Atlanta. That was my life, my story. If it were filmed on youtube, it would have been really interesting, because you'll see me a night catching the bus and looking for airport and where to actually find my flights, and people were like, Oh, why are you here? I'm like, Oh, I'm speaking at a conference, but since actually stop and they would literally drive me to the place where I need to go. Humanity is good in that way. But I'm just saying that because creating...

...a podcasting so much work. I just wanted to just really emphasize that for John and everyone who's listening, that he is very successful. He put in a lot of work on it, into it and into building that community, which could be really, really difficult. Last Ye, have to see. You also have to stick to you. So you cannot do it like for a month or year, but basically you have to build it up the slow way. Yeah, they can't cheat. A lot of people buy users and and all kinds of other stuff. I can normally tell when someone buy users, and I have been slam by chief VP of marketing because I can tell that goes to your twitter account that you have faith follow. Still ask you how? Why? And then when you're doing a campaign you're wondering why initiative is not successful. Onely, how do you expect to be successful when you purchase big people to follow you or are low cost? Know what? Do you know? What came to my mind? There was this twitter perch where twitter got rid of like millions of fake accounts and bought accounts and stuff like that, and actually I realized a lot of accounts like having tenzero followers just dropped to below onezero after this perch and stuff like that. So if people realize that at the time. Basically, you hurt yourself with those fake followers. Yeah, but I was literally defriended by a BP of marketing because, as an advisor or company, sometimes I have to tell the truth and sometimes people don't love the two, because you have to tell them. Well, if you don't do it the right way, you're not really builty community and community takes work, it takes effort. So this is awesome. I really love your story. Is there anything else that you want to share before we go? Well, I'll give you all my social media links. People can find me and follow me on my social media accounts. Of course, Linkedin and twitter. It's were personally active, as well as for stet operated,...

...a l Linkedin, twitter, facebook. Did I forget something? Yeah, Instagram, instagram and Instagram, and you can find his awesome for you as well. Actually, about Instagram, there's a funny story because I barely do appear in my instagram account. And then there was a friend of mine. He's very smat Guy. He was the global thought leader for Finntake, for IBM. He still working with them, but his title is now different and he told me I have to appear more frequent Lee in my instagram accouncil. I took a picture of my hand setting up my camera. That's Hilarious, awesome. And check out start up radio. John Talks a lot about startups from Germany and follow us on starting why we're gonna talk to you, with each other and with the community, on why they start, what they start and why they are successful. And, of course, if you can answer those questions and if you don't know why people are successful, you should follow or show. Awesome. Thank you. Thank you. Until next time, until like sign, bye, bye, bye, bye.

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